How do you promote a book over the course of its launch? Phased social media posts keep interest up and growing.
Social media is all about pacing. Over time, you build a sense of who you are and what you stand for in your audience's hearts and minds.
These posts helped an author keep her book in front of her loyal fan base and those yet to become fans, too.
In honor of Equal Pay Day 2017 (April 4), Take the Lead Women commissioned an infographic that explained the gender-based wage gap. Throughout the day, they pushed these posts out on social media, keeping the issue in front of their audience.